KFC announced Tuesday the creation of a new gaming console, KFConsole, which has a built-in “chicken chamber” to keep food warm in while users play.

KFC teamed up with Cooler Master to create the “KFConsole,” the chicken chain said in a statement on Tuesday. It is essentially a high-end gaming PC with components made by Intel, Asus, and Seagate.

It’s a powerful machine: KFC says it can run games at 4K resolution at 240 frames per second – more than the PlayStation 5 or Xbox Series X can manage. It can also run virtual-reality games, according to KFC and Cooler Master’s website 

The bucketlike console has a cooling system that transfers the heat produced by the components to the chicken chamber, helping to keep the hardware cool and the “finger lickin’ good” chicken warm.

“The Bargain Bucket-shaped machine features the world’s first built in chicken chamber, which is kitted out to keep its contents hot, ready for consumption during intense gaming sessions,” KFC said.

Cooler Master didn’t immediately respond to Business Insider’s request for comment. An Intel spokesperson said they didn’t have anything additional to share at this stage beyond the details on the Cooler Master website.

The cost and release date of the KFConsole haven’t yet been announced.

It also includes an Intel Nuc 9 Extreme Compute Element and two Seagate BarraCuda 1TB SSD drives for storage, Cooler Master said.

KFC Gaming (@kfcgaming) December 22, 2020

“This machine is capable of running games at top-level specs, all on top of keeping your meal warm for you to enjoy during your gaming experience … what’s not to like?” Mark Cheevers, the public-relations and social-media lead at KFC UK and Ireland, said in the statement.

“If Sony or Microsoft want any tips on how to engineer a chicken chamber for their efforts next time, they’d be welcome to get in touch,” he said.

Stephen James, the global PR and influencer manager at Cooler Master, said in the press release: “When we were approached by KFC Gaming to make the KFConsole, we jumped at the chance to get involved and enter the console war.”

He added: “The KFConsole has been custom built with the gamer at the front of mind. The last thing we want is anyone to go hungry while playing!”

One Twitter user responded to KFC’s tweet by asking how “Cyberpunk 2077,” which has sold more than 13 million copies , would run on the console. KFC replied: “It runs better than any console.”

This isn’t the only mind-boggling invention KFC has come up with in recent years.

In February, the fast-food chain collaborated with Crocs to create shoes with fried chicken painted on them, topped with a chicken-scented charm. The shoes sold out within half an hour after their launch in July.

KFC announced the release of its 11 Herbs & Spices Firelog in December 2018 – basically a log that smells like fried chicken.

Source: Business Insider